by Rita Mansour | Nov 8, 2021 | Entrepreneurship, Rita Mansour
Do you feel like your business model isn’t working as well as it used to? You aren’t alone. Most businesses must pivot at least once in their preliminary stages. It’s common for businesses to shift approaches years after the business has been established. Sometimes...
by Rita Mansour | Oct 29, 2021 | Entrepreneurship, Rita Mansour
Building a brand that resonates with and engages your audience is one of the most important elements in creating a successful product or business. A brand is so much more than your company name and logo. It’s also your mission and values, customer and employee value...
by Rita Mansour | Oct 4, 2021 | Entrepreneurship
Thomas Edison famously went through 10,000 prototypes and iterations of the lightbulb before finding success. He didn’t view the 10,000 prototypes as mistakes. Instead, he said he learned 10,000 ways not to make a lightbulb. This is an ideal mindset for entrepreneurs....
by Rita Mansour | Jul 8, 2021 | Entrepreneurship
Let’s face it, being an entrepreneur is hard work. You take on multiple jobs to start your business, while larger organizations have numerous employees to handle the same amount of work. You’re constantly hustling to grow your business on your own, and while that work...
by Rita Mansour | Jun 2, 2021 | Entrepreneurship
Some people are meant to lead. Others are meant to follow. Thankfully, the world needs both. How do you know if you’d make a good entrepreneur? Beyond the obvious need for an expertise in some area, I’ve come to recognize five essential characteristics shared by most...
